The dragon is a pretty well used symbol in Chinese culture and it was time for a new Lunar New Year Campaign for Rene Caovilla that needed to showcase a dragon to to introduce Rene Caovilla’s ultra-exclusive Veneziana collection flats (they only made 60 of them). This meant one thing. Kinetic dragon sculpture. We really loved how it turned out.
To reimagine the Chinese dragon for Rene Caovilla's exclusive Veneziana flats, I designed a kinetic sculptural concept that merged traditional symbolism with luxury. Collaborating with a 3D animator, we transformed this vision into fluid mechanical movements that celebrated both cultural heritage and the collection's craftsmanship.
