Art Direction & Illustration

Estée Lauder Advent Calendar APAC

Overview

The Dreamland Beauty Cabinet" is a digital Advent calendar that adapts Estée Lauder's holiday campaign for APAC audiences. This 24-day mobile experience merges Eastern aesthetics with Western luxury, featuring an ornate virtual cabinet inspired by Asian design. Each daily reveal showcases premium beauty products within an enchanting dreamscape setting that resonates with Asian beauty enthusiasts.

This 2024 exhibition combines traditional art with augmented reality technology.

The show transforms static drawings into interactive experiences, showcasing endangered Colombian species and cultural elements.

Approach

We'll deliver a mobile-optimized experience featuring culturally relevant design elements, AR product
try-ons, and localized content for key APAC markets. The platform will integrate with regional social media, include gamification elements, and collaborate with local beauty influencers to drive engagement and create authentic connections with the target audience.

The Result

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